Based on the above considerations, I chose Chongming Island as our experimental base. The reason is that Chongming is not only the largest agricultural base in Shanghai, but also has the reputation of an international ecological island. It is easy to gather the intelligence of the whole world to think about how to find a solution strategy for realizing urban-rural interaction. Realize the cowed-creation and sharing. The project received strong support from the local government. As for the specific selection point, we hope that it can meet three conditions: First, the transportation is not convenient; Second, there is no special resources; Third, there must be people who are willing to change, especially township cadres. In the end, we chose Xianqiao Village in Shuxin Town as an experimental point. At that time, there was no bridge and tunnel. Xianqiao Village is located in the middle of two ferry stations. It is a very ordinary village with neither celebrities nor special scenery. The experimental project was unanimously recognized by the local town and village government, and we has proceeded the cooperation for 11 years.
Choosing Xianqiao is both full of opportunities and challenges for us. If we can make Xianqiao alive, we can use it as a model to promote it to a wider extent. After the project was launched, the first three years were research-based. Through field research, international design workshops, seminars, etc., more than 20 universities and enterprises from all over the world were involved. Through research, we have a deeper understanding of the village and found many valuable opportunities, and through various design methods such as strategic design, environmental design, product service design, product design, communication design, brand design, business model design, etc. Explore the possibility of transforming it into innovation. These have become the basis for our design-driven urban-rural interaction and positive rural revolution.