Since the project was launched, it has received wide attention from the society, but it has not been accurately recognized. Nowadays, many media regard “DESIGN Harvest” as a new countryside, a peach blossom, etc. In fact, this is not the essence of the project. “DESIGN Harvests” is essentially an entrepreneurial project, dedicated to opening a business model with self-hematopoietic function; it is also a platform for more people to display their talents and contribute wisdom on this platform, and promote rural revitalization and social innovation.
In this project, the university exists as an important force that positively changes society. At the start of the project, few design colleges have taken root in rural work, and now more and more design colleges have joined the square of urban-rural interaction and rural transformation. Combining the resolution of social problems with education, research and social services should also be an important direction for future university development. As an ongoing and expanding experimental exploration, the future of “DESIGN Harvests” , in addition to urban agriculture, food distribution system, urban and rural community interaction and intervention, also hopes to achieve the innovation that transform the individual and professional creativity into the daily life. The vision of “DESIGN Harvests” is to build a huge “design-driven urban-rural interaction” crowd-funding, innovative and entrepreneurial ecological community. In this community, people have ideals, provide creative solutions for China's “three rural issues” and sustainable urban and rural development through active intervention, innovation and entrepreneurship, aim at the imbalance between urban and rural development in China.
"The new three rural issues" and big design is the field that I believe to be a huge stage for Chinese creativity, and it will also be a contribution of Chinese design to the social development and even to the world civilization.